Groucho's Deli x Deli Brands of America

MEAT the Partner: Deli Brands of America

TL;DR: Groucho's Deli and Deli Brands of America, both renowned in the deli industry, share a dedication to quality and have a rich history. While Deli Brands of America has expanded from a small manufacturer to embrace modern technology, they have maintained traditional quality and flavor. Groucho's Deli stands out by using whole muscle proteins, ensuring their sandwiches are exceptional, and both brands resonate with individuals who value quality and enjoy the difference rooted in tradition and a love for everything between the bread.

Once upon a time, in the heart of South Carolina, a local sandwich chain called Groucho's Deli was born. Founded in 1941 by Harold "Groucho" Miller, we quickly became a beloved hotspot for locals craving delicious sandwiches. Groucho's Deli had a unique food ethos that set us apart from other restaurants. We have always believed that "quality is the most important ingredient in a sandwich." That's why we are committed to using only fresh, never frozen, all muscle proteins, excluding soy, soy byproducts, and fillers. Our dedication to freshness and flavor was evident in every bite. And with each passing year, we've grown in popularity, expanding our reach to North Carolina and Georgia, captivating the hearts and taste buds of sandwich lovers everywhere.

But we weren't the only sandwich powerhouse on the scene. Deli Brands of America, founded in 1932 as Saval Foods, has its own rich history in the deli industry. Established by the visionary grandfather of the current owner, Saval Foods became a thriving deli meat manufacturer that we've always trusted. They specialize in traditional, slow-cooked profiles for their famous corned beef, pastrami, and other delectable deli products. Deli Brands of America has a tradition of quality and value that was passed down over four generations, making them a recognized name in the industry.

We interviewed Deli Brands of America to get a glimpse of the behind-the-scenes magic that has kept us both thriving for decades and revealed the secrets to their success.

We share a dedication to quality and love.

When asked about the correlation between their history and Groucho's Deli, Deli Brands of America was quick to point out the importance of partnerships with family-owned delis like Groucho's. These partnerships are the foundation that allowed Deli Brands of America to grow into the successful company it is today. We both share a dedication to quality and a love for all things between bread. This common bond propelled us both to great heights and expansion, all while preserving the dreams and traditions of our respective founders.

The story of Deli Brands of America is one of resilience and continuous improvement. Starting as a small deli meat manufacturer, they gradually expanded their operations, acquiring new facilities and investing in modern technologies. But amidst this transformation, they never lost sight of their time-tested traditional quality and flavor. As they embraced newer equipment and processes, they carefully balanced "old world" traditions with "new world" technology and consumer demand. They recognized the importance of maintaining their core values while optimizing production and ensuring consistency.

In a rapidly changing society, the consumer palette has also evolved. Deli Brands of America acknowledged this shift, with consumers turning towards organic, all-natural, clean-label, and minimally processed options. People want to be better informed about what they consume and prefer companies that display corporate social responsibility. However, amidst the trend towards healthier options, there remains a longing for the familiar and traditional dining experience—one that Groucho's Deli has been serving up for generations. The warm atmosphere, people-watching, and the comforting taste of a perfect corned beef or pastrami sandwich continue to captivate the hearts of many.

Groucho's Deli is rooted in tradition & quality.

As we look to the future, the fate of "deli meats" is a subject of intrigue. While traditional delis may be on the decline, there is a new wave of high-end deli concepts emerging, offering quality deli sandwiches with a modern twist. Deli Brands of America recognizes the changing landscape of the industry and continues to adapt, ensuring our products meet the evolving needs of consumers and operators alike.

Deli Brands of America noted Groucho's Deli's commitment to whole muscle proteins. Whole muscle is a one-piece cut of meat, providing superior texture, flavor, and quality. Groucho's Deli sources top-round and first-cut briskets to ensure their sandwiches are nothing short of exceptional. Using these high-quality cuts gives our corned beef and pastrami the perfect balance of lean meat and mouth-watering flavor.

The history of Deli Brands of America and Groucho's Deli is intertwined, united by a shared love for quality deli meats and a dedication to extraordinary sandwiches. With decades of experience and a commitment to continuous improvement, we have become trusted brands in our industry. We invite everyone to experience the difference—a difference that is rooted in tradition, quality, and a deep love for everything between the bread.

For more about Deli Brands of America, visit