TL;DR: Groucho's Deli and Deli Brands of America, both renowned in the deli industry, share a dedication to quality and have a rich history. While Deli Brands of America has expanded from a small manufacturer to embrace modern technology, they have maintained traditional quality and flavor. Groucho's Deli stands out by using whole muscle proteins, ensuring their sandwiches are exceptional, and both brands resonate with individuals who value quality and enjoy the difference rooted in tradition and a love for everything between the bread.

Once upon a time, in...

Congratulations on 20 Years, Issac! Isaac began his Groucho's career at the Forest Drive location in 2002 in the kitchen cutting meat. After working his way up through every position to Manager at Groucho's Forest Drive, Isaac joined the Franchise team to assist in opening new units for several years to include the one in West Columbia. Shortly after it's opening, Isaac took on the responsibility of General Manager and has been serving up amazing customer service to the West Columbia area ever since.

Groucho's® Deli is honored to announce its newest partnership with Sweet Street to offer a Toffee Blondie & a Gluten Free Brownie!

Groucho’s Deli is proud to announce its newest partnership with Tellus to offer upcycled compostable to-go boxes.

Groucho's Famous Sweet Tea. Over 40 Years of Tea Sourcing Excellence! In staying true to our values to serve the highest quality products while being mindful of the environment, Groucho's Deli is proud to partner with Marietta, GA based Harris Tea Company to produce the private label tea blend that goes into our award winning Groucho's Famous Sweet Tea! Harris Tea Company has been providing our brewed fresh daily tea blend loved by many for over a decade.

Groucho’s Deli is proud to announce its newest partnership with WinCup based in Stone Mountain, GA, to offer NEW Vio® biodegradable* foam cups along with Vio® Biodegradable* straws to our customers.

In case you're wondering how this Groucho's Famous menu item earned its name . . .In Columbia SC (1969) it was rare to find a Salad Entrée (for lunch or dinner). Most restaurants (Including Groucho’s Deli) had side salads on the menu, but few offered a salad as a full meal. Ivan Miller’s trademark menu items popularity (STP & Apollo Dipper with 45 Sauce) already made a huge innovative impact on the City of Columbia. The Bar was set high for any new sub/sandwich type menu items.

At 80, Columbia sandwich institution unites generations of owners and customers. Bruce Miller compares owning and working at Groucho’s Deli to the NBA and his favorite team, the Charlotte Hornets. No game, no day at work is ever the same.

Quality Since 1941. Groucho’s Original Deli is celebrating 80 years of business in Columbia, SC in 2021. This milestone is made possible not only by the multiple generations of family who have run it, but by the multiple generations of family who eat here.

In the mid-'90s, 2nd generation, Ivan S. Miller (I.S.M. ™) enhanced Groucho's® menu to include alternatives for those looking for healthy lifestyle options. Our healthy lifestyle sandwich options are served with pretzels and grain mustard on the side. This National Nutrition Month (March), we invite you to try one (or all) of our delicious Groucho's® Healthy Lifestyle favorites. 👇

During “Groucho” Miller’s time in Philadelphia in the early 1930s the Reuben Sandwich started popping up on Menus in the local delicatessens. Russian dressing was a popular and innovative condiment atop the signature corned beef, Swiss and kraut sandwich. When Groucho opened his delicatessen in Columbia (1940), the classic Reuben was new to Columbia and a top seller. For several years Groucho toyed with the Russian dressing recipe in an effort to capture the local southern flavor. In 1945 Miller’s Russian dressing variation became sweet and tangy. Groucho knew this new dressing paired...

Groucho’s Deli locations are proud to now feature Sustainable Agave products in stores and to-go orders.